On Thursday, 4,000 bloggers will descend upon the Hilton Hotel in New York City for the annual BlogHer conference. They will attend sessions on "Ten Things You Can Do Now to Maximize Your Social Media Expertise" and "Advanced SEO for Bloggers." They will collect swag from sponsors who include Johnson and Johnson, Pfizer, and Dodge. They will listen to keynote speeches by Martha Stewart and Katie Couric, as well as an address by President Obama via a live video feed. They will attend parties. Every minute of this event will be earnestly tweeted, blogged, and Instagrammed.
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